Surely, those of you who work with WordPress have needed a professional assistant for your site or projects in many of your tasks. The wait is over. The WordPress AI assistant called Telex has been unveiled. Have you ever wanted to create a special and customized section for your WordPress site, but your coding knowledge has held you back? This is a concern for many. However, it appears that WordPress has a potential solution in the works for this issue. Recently, the web giant unveiled a WordPress AI tool called Telex that promises to make website building easier than ever.
At WordCamp US 2025, WordPress CEO Matt Mullenweg unveiled an experimental project that could address many of the concerns of WordPress website owners. Telex AI is designed to assist developers and ordinary users in creating various components of their site by simply writing a few words. Let’s take a deeper look at this exciting new tool.
What is Telex? Introducing the first WordPress AI tool for developers
Telex is an AI-powered development tool that is still in its early stages of development. Its main goal is to simplify the process of building “Gutenberg blocks,” the puzzle pieces that make up the pages of a modern WordPress site, from a simple paragraph to a complex image gallery.
The idea behind WordPress Telex is that instead of writing complex PHP, HTML, and CSS code, you just type your idea into a text box. The AI then turns it into a functional block. For example, you could write: “Create a simple marketing animation with three animated cards,” and Telex will try to generate the necessary code for it.
The tool is currently available on the dedicated domain telex.automattic.ai and is clearly labeled “experimental.” This means it’s not yet ready for use in real projects, but it provides an interesting glimpse into the future of WordPress development with AI.
How does Telex work? (And does it really work?)
The process of working with Telex appears to be very simple, but the results still require improvement. According to the initial statements, the steps are as follows:
- Write a prompt: You explain in simple language what kind of block you need.
- Get the file: The AI processes your prompt and delivers it to you in a .zip file.
- Install as a plugin: You can install this file like a regular plugin on your WordPress site or in the WordPress Playground.
However, we must be realistic and expert in prompt writing and prompt engineering. Early testers have reported that Telex still faces many challenges. Many test projects have failed or required manual editing and code modification to get them to work. Matt Mullenough also emphasized that the tool is just a “prototype” and has a long way to go.
Suppose one day a customer calls you and cannot easily purchase a product from your site, or there is a problem with the site. You are worried about not knowing where the problem lies, and you’re wandering around looking for a solution. Now, here is the beauty of WordPress AI: you provide a prompt, and Telex fixes it in 5 minutes. However, the beginning of a new generation of WordPress has begun.
Features that make Telex “real magic”:
- Create custom sections with a simple command: Just say “build a modern slider section with responsive buttons and smooth transitions,” and Telex will generate optimized, standard, and error-free code in less than 10 seconds!
- AI Designer: Automatically suggests ideas based on the latest 2025 trends like “modern colors for your brand” or “mobile-friendly layout” and even optimizes your designs by analyzing user behavior!
- Amazing Gutenberg integration: No more searching for missing plugins! Telex works directly in the WordPress block editor and creates complex blocks with voice or text commands (like “add a contact form with smart validation”)
- Automatic SEO and Accessibility: Optimizes meta tags as you build sections, fixes accessibility errors (like color contrast), and even generates multilingual content with high accuracy.
- Smart learning from your tastes: After a few uses, Telex learns your favorite design patterns and offers personalized suggestions, such as “Try a transparent header with interactive animations this time!”
Why is this WordPress Telex the “death” of WordPress complexity?
Telex is not just a tool; it is a virtual assistant designed for both beginners (no coding required) and professional developers (to save time). Imagine simply saying, “Build a webshop page with a Zarrinpal payment gateway and a best-selling product slider,” and all the components are created in a complete and tested form. This technology not only opens up WordPress to all users, but also creates a future where “building a site” is as simple as talking to a friend!
Matt Mullenough’s Vision: The Future of WordPress with AI
Despite its current shortcomings, the WordPress CEO’s excitement for the future of AI is palpable. He believes AI is perfectly aligned with WordPress’ core mission, which is to “democratize publishing.” WordPress has always aimed to make sophisticated tools accessible to everyone.
In his speech, Mullenough said:
“When we think about democratizing publishing, it’s at the core of WordPress’ mission. We’ve always tried to make things that were once difficult and required coding accessible to people… in a completely open way, in any language, at low cost, and open source.”— Matt Mullenweg, CEO of WordPress, at WordCamp US 2025
In his view, AI is the next big step in this direction. It can break down technical barriers for more people, allowing them to easily implement their ideas on the web. The vision goes beyond building Gutenberg blocks with AI and targets the entire WordPress ecosystem.
Reduced technical knowledge: Users can build custom features without having to learn to code.
Increased development speed: Prototypes and even finished products will be built faster.
User empowerment: Anyone with a good idea can have the tools to bring it to life.
Comparison Chart: Telex vs. Modern Coding Tools
Mulnog referred to Telex as a “V0” or “Lovable” tool, referring to a new generation of AI-based coding tools. To better understand where Telex stands, let’s compare it to the general concept of these tools:
Other AI Experiments and WordPress AI Sideways
In addition to Telex, Mullenough also talked about a few other small projects. One of them was an AI assistant designed to guide users through the WordPress environment, which was built in just a few hours. He also discussed his interest in Perplexity’s AI browser, which he hopes will enable users to interact with WordPress through it.
On the sidelines of the event, he also briefly mentioned a legal dispute with hosting company WP Engine. He believes that the company is misusing the WordPress brand and should seek permission to use it. The case is still pending in the court system.
Summary: Is Telex the future of WordPress development?
WordPress Telex is undoubtedly an exciting project that has the potential to revolutionize the WordPress ecosystem. The tool indicates that the WordPress team is seriously considering integrating AI into its platform to make it more powerful and accessible than ever.
However, Telex is still in its infancy and is like a baby that needs to grow and mature. Its success depends on the development team’s ability to transform it from an interesting idea into a reliable and functional tool. We at Hoshiz look forward to the future of this WordPress AI tool and its impact on the web.